A vegan, anti-bacterial recipe of peppermint, cinnamon, and chamomile extracts, formulated to give you strong, fresh, and healthy teeth and gums. The cooling ingredients prevent tooth decay, soothe your gums, and keep your breath fresh. BENEFITS Fluoride-free formula Prevents tooth decay Minty fresh breath Daily antibacterial action INGREDIENTS Peppermint, Menthol, Clove and Cinnamon. HOW TO USE Squeeze a small amount of our toothpaste onto your toothbrush. Brush gently, twice a day.