A re-workable wax that gives definition, shine, and a firm hold which will last throughout the day. This wax has a boost of the keratin added to the product to help strengthen the hair and provides much-needed protein.\u00a0 The product is used to thicken the hair and give the ultimate hold. Offering the highest holding rate along with the highest nourishment out of the whole range.\u00a0 For men that want a stronghold along with good nourishment to their hair. Designed to control all hair types and styles, even thick, coarse, wavy hair. BENEFITS Paraben & SLS free Water Soluble Strong Hold Gloss Look Forest Fruits Fragrance HOW TO USE Work through the hands and evenly distribute throughout the hair. Apply more products depending on your desired level of hold.