This nourishing shampoo helps strengthen hair and improve scalp health. It is a gentle yet effective cleanser. Baobab is moisturizing while Tea Tree and Rosemary soothe an itchy scalp. BENEFITS Gentle-cleansingMade with nourishing plant oils such as those of Coconut and Castor Seed, this shampoo is gentle enough for everyday use.\u00a0 AntioxidantFlavonoids found in plant oils such as Baobab and Castor oils and in essential oils such as Lavender, Rosemary, and Tea Tree oils protect from free radical damage.\u00a0 PhenolsFound in essential oils such as Rosemary and Tea Tree, phenols are antioxidants that protect against sun damage and free radicals and soothe inflammations. Plant vitaminsVitamin E keeps the scalp hydrated and nourished.\u00a0 Fatty-acidsCastor, Coconut, and Baobab oils are rich in saturated and unsaturated fatty acids such as palmitic, omega 3 and stearic acids that soften and hydrate the hair. TerpenesRosemary Essential Oil is rich in monoterpenes that stimulate blood circulation in the scalp, promoting hair growth and also soothes the scalp. INGREDIENTS Baobab, Coconut, Castor oilsThese oils\/butters make our shampoos superfatted and leave the scalp moisturized. Vitamin ENourishing and hydrating for the hair and scalp. SugarA great humectant that is also responsible for the bubbly lather. Lavender Essential OilRich in terpenes, such as eucalyptol, and polyphenols that help soothe inflammation and protect against free radical damage respectively. Tea Tree Essential OilRich in monoterpenes, such as alpha-terpinene terpinen-4-ol, which helps soothe inflammations.\u00a0 Rosemary Essential OilRich in monoterpenes, flavonoids, and phenolic acids (such as rosmarinic acid), it is a powerful antioxidant that stimulates blood circulation in the scalp and also helps soothe any inflammations and irritation.\u00a0 Potassium HydroxideCommonly known as lye, it is used to carry out the saponification (conversion of oil into soap) process. None remains in the finished product. HOW TO USE Take sufficient amount of shampoo in your palms and create rich lather. Apply it on wet hair and massage into hair and scalp downwards. Leave it on for 2-3 minutes and rinse off thoroughly. Repeat if necessary. *DO NOT wrap your hair in a bun while shampooing to avoid hair breakage.