This ultra-nourishing shampoo is packed with nutrients and helps soothe the scalp. It is a gentle yet effective cleaner and does not dry out the scalp. Argan oil is hydrating and stimulates blood circulation in the scalp while Apple Cider Vinegar improves the overall health of the hair. It is well-suited to dry and rough hair. BENEFITS Gentle-cleansingMade with nourishing plant oils such as those of Castor, Olive, and Coconut, this shampoo is gentle enough for everyday use.\u00a0 AntioxidantFlavonoids found in plant oils and in essential oils protect from free radical damage.\u00a0 PhenolsFound in essential oils such as Cedarwood and Clary Sage oils, Phenols are antioxidants that protect against sun damage, free radical damage, and soothe inflammations. Plant vitaminsVitamin B, C, and E keep the scalp hydrated and nourished.\u00a0 Fatty-acidsPlant oils such as Argan, Castor, Coconut, and Olive oils are rich in saturated and unsaturated fatty acids such as palmitic, omega 3 and stearic acids that soften and hydrate the hair. TerpenesEssential oils such as Peppermint oil contain compounds such as Terpenes that stimulate blood circulation in the scalp, promoting hair growth and also soothe the scalp. INRGEDIENTS Apple CiderRich in Phenols and vitamins B and C, Apple Cider helps nourish the hair and promote hair health.\u00a0 Vitamin ENourishing and hydrating for the hair and scalp. SugarA great humectant that is also responsible for the mild bubbly lather. Clary Sage, Peppermint, Ylang Ylang Essential OilRich in Phenols and flavonoids, these act as antioxidants and stimulate blood circulation in the scalp. Cedarwood essential oilRich in terpenes, such sesquiterpenes and cedrol, it helps soothe any inflammations and itchiness. Lavender Essential OilRich in terpenes, such as eucalyptol, and polyphenols that help soothe inflammation and protect against free radical damage respectively.\u00a0 Potassium HydroxideCommonly known as lye, it is used to carry out the saponification (conversion of oil into soap) process. None remains in the finished product. HOW TO USE Take sufficient amount of shampoo in your palms and create rich lather. Apply it on wet hair and massage into hair and scalp downwards. Leave it on for 2-3 minutes and rinse off thoroughly. Repeat if necessary. *DO NOT wrap your hair in a bun while shampooing to avoid hair breakage.